The Challenge
Mouzy, a leading retail and dining destination, wanted to increase repeat store visits, boost sales across multiple outlets, and build a stronger digital relationship with their customers.
Traditional loyalty programs were seeing declining engagement. They needed an experience that was interactive, rewarding, and highly viral.
Zuzy Run Integration
A custom 3D endless runner game connected directly to reward payouts.
The Solution
Gamefaktory launched Zuzy Run, a high-fidelity 3D mobile runner game accessible instantly via QR code scans at physical outlets. Customers scanned their receipts or table QR codes to play.
Players collected virtual coins as the Mouzy mascot ran through obstacles, unlocking instantly redeemable rewards (coupons, free drinks, discounts) that drove foot traffic back into stores.
The Impact We Created
Actively participated and played Zuzy Run during the campaign.
A highly loyal daily cohort returned to play every single day.
Exciting, instant digital rewards claimed in-store by happy players.
Campaign deployed simultaneously across multiple locations.
Significant increase in customers returning to outlets during the campaign.
Substantial revenue expansion generated directly by digital conversions.
High retention rate as players repeatedly engaged with the brand.
Extremely high scan-through-rate at receipt checkouts.
10x Engagement Growth
Customers didn't just buy once – they came back to play, earn rewards, and interact with the brand repeatedly.
More Rewards.
More Growth.
THE RESULTS
- ✓ Increased repeat purchases
- ✓ Higher customer retention
- ✓ More frequent store visits
- ✓ Improved reward redemption
- ✓ Stronger brand recall
- ✓ Increased customer lifetime value
Zuzy Run helped us create an experience customers actively looked forward to. The campaign increased participation, repeat interactions, and overall engagement across our outlets.