The Challenge
myG, a top mobile and electronics retail chain, was launching their flagship mega-stores. Traditional ribbon-cutting events and print ads generated brief awareness, but failed to build a long-term digital audience or drive immediate, tracked store visits.
The goal was to turn local launch footfall into registered digital users, incentivizing loyalty sign-ups with instant rewards and points.
myG Play & Win Integration
Inauguration day games linked directly to loyalty signups.
The Solution
Gamefaktory designed a localized "Play & Win" web app. Visitors at the new outlets scanned store-front banners to play quick, high-excitement mobile games (Spin-the-Wheel and Lucky Draw).
Every play awarded points. To claim and redeem these points for physical accessories or store discounts, users completed a quick mobile registration—onboarding them instantly into myG's CRM and loyalty points program.
The Launch Day Impact
Users registered and created accounts during the inauguration weekend.
Out of all scanned QR codes, 78% completed a gamified session.
Gifts and discount codes redeemed at physical counters.
Significant increase in launch day visitors compared to regular events.
Points credited directly to new loyalty wallets to drive future shopping.
Inauguration campaigns deployed across regional showroom launches.
Onboarding Spike
Comparison of daily user registration volume during launch week vs traditional store launch events.
THE STRATEGY
- ✓ Store-front QR engagement
- ✓ Immediate gratification loop
- ✓ CRM user onboarding
- ✓ Reward points activation
- ✓ Retargeting campaign setup
By introducing gamified rewards at our Mega-Store launch events, we didn't just entertain visitors – we onboarded them digitally. We now have a direct channel to push future offers and points promotions.